Posts Tagged tradeshow giveaways
MSNBC Features Top Promotional Products for Tradeshows
A recent episode of MSNBC’s “Your Business” focused on the proven value of using promotional products to market your business at tradeshows. Rich Fairfield, an ASI publisher represented the industry and gave viewers an inside look to giveaways that “go beyond the pen” and are effective marketing tools.
MSNBC Video
Click here to watch the video.
The segment featured the 8 products below:
- Talking T-shirt – heads will turn when this shirt whistles, and emits 19 other stock sounds. It can also play MP3s. From Think Geek (asi/91123).
- Light saber sword – tech and electronics companies will love a light saber sword stamped with their corporate logo. From AlightPromos.com (asi/34194).
- Light-up stress balls – a flashy new look to a standard seller ensures this product will be used and discussed. From Litewaves (asi/67730).
- Jute bag – stylish, roomy and eco-friendly, this bag can also be used at the beach after the show and is made from jute plant fibers. From Prime Line (asi/79530).
- Non-woven bag – eco-friendly, inexpensive and reusable, this bag is ideal for replacing paper and plastic shopping bags. From Jetline (asi/63344).
- Slinky notepad – this variation on a business staple adds a touch of fun to any desktop. From TradeNet Publishing (asi/91760).
- Hand sanitizer – a smart and appreciated giveaway in light of recent events with the H1N1 flu virus. From Humphrey Line (asi/62050).
- Personal sunscreen - a trade show located in a warmer climate is an event that demands a personal sunscreen stick. From Leashables by Oralabs (asi/66715).
I advise companies to also take into consideration their budget and choose a product that aligns with their brand and image. Promotional products can and do play an instrumental role in ROI as it relates to tradeshow marketing. If you would like to be the most talked about exhibitor at your next expo choose a product that will make a lasting impression.
4 comments September 15, 2009
Top 10 Health Care Promotions
To make a lasting impression on your fellow hospital employees, clinic workers, dentist or pharmacists, and to build trust with patients, consider imprinting our custom medical products and promotional health products with your personalized health message.
1. WIN A MYSTERY SCRATCH OFF CARD: Attract and encourage people to donate blood by offering a promotional product. You can increase your donor database by offering donors a mystery card that gives them a chance to win music downloads well as larger prizes like a MP3 player or a DVD player.
2. CUSTOM SKINS for CELLPHONES: Orthodontics should reward their current patients for achieving their hygiene goals and for other patient referrals. Over 72% of 13-17 year olds have cell phones so their typical patient would go crazy over this unique promotion.
3. MUSIC DOWNLOAD CARDS: Hospitals have tight budgets for recruiting nurses these days. Incentive cards that contain free music downloads can be an ideal recruiting tool at a job fair.
4. BAND-AID COMPRESSED T-SHIRT: Compressing a t-shirt into a unique shape can have a big impact. The shirts are shrink-wrapped and you can insert a custom card with your message into the wrapping.
5. HAND SANITIZER SPRAY: Clinics should promote a healthy germ free way of living by handing sanitizer sprays out to patients. Great for a mom’s purse or in the car. One simple spray will kill 99% of the germs that are plotting against you.
6. PEDOMETER: As our medical practitioners prescribe daily regimens of exercise to their patients, pedometers assist the patient in achieving their fitness goals by providing measurement of steps, distance, and calories burned during each exercise routine.
7. CLIPBOARDS & PENS: This is a great way for pharmaceutical companies to build brand exposure and promote their new products.
8. MEDINCINE DISPENSERS: The dispensers are perfect promotional giveaways that help build brand awareness for medication products as well as service providers including treatment centers, pharmacies and organizations devoted to management of diseases that frequently require timely use of medicines.
9. SUNSCREEN: Today skin cancer is a leading health concern. The number of outdoor events will increase as we approach summer. Protect your costumers/patients with a custom bottle of sunscreen.
10. LAYNARDS AND BADGE ACCESSORIES: Customized lanyards and badge accessories are great corporate gifts for new employees. Imprinted badge lanyards and customized lanyards can be personalized with your logo or promotional message. Great for keeping name tags visible and safe.
1 comment April 8, 2009
Top 10 Promotional Products for the Banking and Financial Industry that are Guaranteed to Enrich your Brand!
Tradeshows and conferences are a great place for the banking and financial industry to create brand awareness and gain loyalty. Strategically implementing a marketing plan that includes promotional products can help you successfully attract new prospects and retain existing customers. Maintaining brand standards and bank logos while making sure your tradeshow giveaway is related to the industry will maximize the effectiveness of your message. Here are my top ten picks for tradeshow promotions that are sound investments and are sure to pay off
1. Credit Card USB Drive-Flash drives are a valued gift. A credit card shaped USB not only relates to your industry but fits directly into a wallet for a long-lasting advertising campaign.
2. Music Download Cards- reward people with free music downloads. The recipient is then directed to a website and required enter personal information for a chance to win an iPod.
3. VIP Concierge Card-A live branded personal assistant will definitely show a potential client that you offer VIP service that they can bank on.
4. Compressed T-shirt- take your apparel promotion to the next level. Compress your branded t-shirt into a credit card or dollar bill shape and include a insert advertising promotions or brand information.
5. Mint Tin- Not your typical tin of mints. This version opens to reveal a mirror on the inside. Think of this tag line…”Look inside to see who should be banking at ABC Bank.”
6. Porky Pig Bank- A cute pig bank promotes saving while making people smile.
7. Pocket Jotter with Memo Pad and Calculator-a highly utilized product and a great way to create a daily impression.
8. Dollar Shaped Sticky Notes- Everybody uses them making this a cost effective way to get your brand great exposure.
9. Eclipse Financial Theme Tumbler- Patented heat changing technology reveals a financial theme when filled with hot liquid. Making your brand something they will warm up to.
10. Dollar Shaped Seed Paper- a perfect handout solution for tradeshows to convey the message that you care about all things green.
1 comment March 30, 2009
