Posts Tagged target market
The Perfect Promotion for the Girl on the Go!
The Footzy Roll is a completely rollable and foldable shoe. It fits in the smallest bag so it is great for the woman of the go or who likes to travel. The flat is water proof and has a skid proof sole. Easily carry a pair in a purse or a briefcase. This promotion will appeal to the ladies who enjoy both comfort and style. They will never want to go out without their Footzy Rolls!
This product was featured in the Orpah Magazine on the “O” list for 2009 Holiday Items to buy. You know if Oprah likes it your customer will LOVE it.
Is your target market women? Then this is a great product for your brand. Perfect for a gift with purchase promotion. Great for retail locations, hotel lobby retail sites, tradeshow expos, and client gifts.
Add comment January 7, 2010
Generation Wise Marketing III: Generation Y
This is the final topic in our three part “Generation Wise Marketing” series. We have touched base on how to reach Baby Boomers and Generation X and now we turn to a generation dubbed ”WHY.” They are called Generation Y, Millennials, Echo Boomers, and Connecteds - By whatever name, this generation of youth born after 1979 represents more than 76 million consumers in the United States. They earn a total annual income of about $211 billion; spend approximately $172 billion per year. The marketing gurus although puzzled have stood up and taken notice!
The big question for marketers today is, what makes Gen Y tick? It is difficult to reach this generation through traditional marketing channels. In a world of Advertising Deficit Disorder, direct mail campaigns, print ads, and television advertising seem to bounce off these powerful consumers. This population groups responds to innovative ways to promote your brand.
Three Major Characteristic of Gen Y
1. They are racially and ethnically diverse.
2. They are extremely independent because of divorce, day care, single parents, latchkey parenting, and the technological revolution that they are growing up alongside.
3. They feel empowered and they have a sense of security and are optimistic about the future.
Ways to Effectively Market to Generation Y
1. Get to know them: Gen Yers will not do business with you unless they think you care about their motives, needs, and desires.
2. Respect them as consumers: Members of Generation Y are tech savvy and highly intelligent.
3. Look cool and hip: Generation Y will buy based on a sleek, beautiful and cool looking product.
4. Join their networks: Social networking sites are the spots where the kids hang out! MySpace, Facebook, Twitter, and Second Life are the hot sites for Generation Y and cost nothing to join.
5. Be socially responsible: They want to know that your company is aligned with a cause that creates an emotional connection with them.
6. Go viral: Video clips uploaded to your site can spread across the Internet.
7. Take it to the streets: They thrive on word of mouth marketing and street marketing is one of the best ways to create buzz for the young consumer. Think promotional stunts and product sampling.
8. Give them a chance to win: Gen Y loves winning contest.
Add comment July 21, 2009
Generation Wise Marketing – Baby Boomers!
Do you think you know who you are selling to? Think again. There is not just one generation to target, but a variety of age groups. Each generation has a diverse set of interests and needs. Business owners must understand and acknowledge these distinctions in order to succeed in today’s marketplace.
So, who are these generations exactly? The pivotal events that these groups experienced since birth help shape their perception of the world. The more you understand about these influences, the more you can utilize these differences and tailor them into your marketing campaign.
- WWII Generation
- Baby Boomers
- Generation X
- Generation Y
BABY BOOMERS
The Baby Boom generation, those born between 1945 and 1965, who have stable careers and tend to be established now. They have lived through every significant cultural and marketing trend for the past 50 years, and they worry about caring for their children as well as their parent’s well being.
Marketers should focus on the message of empowerment and the ability to make a difference. This group is intelligent and values customer service as well as customized products. Marketing to Baby Boomers requires special attention to detail and understanding of how they differ from the other generations.
BABY BOOMER PROMOTION
The classic branded slinky in a custom retro box is the perfect nostalgic promotional item for baby boomers. A slinky is an American icon with an extremely positive image.
Baby Boomer Promotion - Custom Retro Slinky
Add comment May 27, 2009
