Posts Tagged cost per impression
Promote Your Brand 365 days a Year With Promotional Calendars
One of the most frequently used promotional items is the calendar, which has for decades served as a valuable vehicle to promote a brand. The promotional calendar is such a great product because people and businesses have come to rely on them daily. They are a necessity for day-to-day operations, and the added value of repeated exposure provides for great advertising. According to a study conducted by the Advertising Specialties Institute 76% of people who had received promotional calendars had it prominently displayed, and that means your company’s name and logo will be visible 365 days a year!
Promotional calendars are a cost-effective promotional product. They offer targeted marketing with a very low cost per exposure.
A promotional calendar can…
- Inform: Calendars can include special tips about items important to the business or end user.
- Organize: Calendars allow the recipient to record important dates and information.
- Decorate: Beautiful pictures will be enjoyed all year.
- Inspire: Calendars can include a motivational message.
- Loyalty: Repeat viewing of the advertiser’s message builds loyalty and good will.
Top reasons why calendar marketing is effective:
- Calendars speak directly to your target market. They tell a story to a specific core audience, making message retention very high.
- Because calendar advertising is so targeted, your message has a lot of “reach,” measurably extending your Return on Investment (ROI).
- Your calendar can be enhanced with a variety of custom options like coupons, a time-tested method for increasing sales.
- Just think of your cost per impression. With a nice $5 calendar your customer will have the opportunity to think of you 3-4 times a day 365 days a year that’s under 1/3 a penny a day.
- With close to 400 styles of Promotional Calendars you are sure to find the right fit for your target audience.
2 comments October 9, 2009
Why Use Social Media?
One of the basic keys to building a successful internet business is driving traffic to your website or blog. Without traffic, your business simply does not exist online. It’s a common misconception that you can only get traffic from the search engines. While search engines usually will provide the bulk of your traffic, there are many other ways to drive traffic to your website other than thru the search engines.
One of the latest techniques for driving targeted traffic to your website is using what are called social media. Social media are websites and applications that specialize in sharing and discussing information among other interested people. The major social media include sites like myspace, facebook, technorati, stumbleupon, and digg to name just a few. If you are not utilizing any of these in your current marketing mix then you are missing out on a substantial volume of free, targeted traffic.
The first thing you should do before jumping into the social media marketing game is to explore some of the more prominent social media sites, learn their rules, and learn how they basically operate.
Here is a list of the major social media sites that everyone is talking about:
Youtube (video)
MySpace (social networking)
Facebook (social networking)
LinkedIn (social networking)
Digg (blogging)
Twitter (micro-blogging)
There are many other social media sites out there and new ones spring up all of the time. However, the sites listed above account for approximately 85% of social media traffic and therefore focusing your marketing efforts on these sites will likely be very effective.
Once you have taken the time to familiarize yourself with the above websites, the next thing you should do is read the spam policy of each site. The owners and users of the social media sites hate spam with a passion. Therefore, it’s very important to disguise your commercial intentions as meaningful content. Better yet, instead of disguising your intentions, actually submit relevent, quality content that users of social media will appreciate. If you do this you are likely to see a huge flow of traffic.
The bottom line is this: if you want the social media sites to work for you you need to work with them rather than against them. And this means providing users with meaningful content, not a bunch of bogus information and spam links.
http://mashable.com/2009/03/23/social-media-marketing-budgets/
Add comment April 1, 2009
Promotional Swag vs. the Effectiveness of an Ad
I read an article published in ADWEEK in November of 2008 which commented on a study released by the Advertising Specialty Institute (ASI). The study concluded that the most effective marketing medium to reach your target audience was promotional products.
Read more at the link below.
http://www.adweek.com/aw/content_display/news/client/e3i2d029babe3f1f02ea0a389048245c2bc
The study also included a survey of 618 participants that consisted of business people in four metro areas: New York, Chicago, Los Angeles, and Philadelphia. The survey asked the participants to recall promotional swag that they had received over the past 12 months.
Significant findings include:
· 84% of consumers can name the advertisers on the products they receive
· 62% have done business with an advertiser after receiving a product.
· The average cost per impression of a promotional product = $0.004
· 42% percent had a more favorable impression of an advertiser after receiving a promotional product.
· 24% nearly one quarter, said they are more likely to do business with an advertiser based on items they receive.
· #1 most commonly owned promotional item is a writing instrument, followed by apparel, caps, and bags.
· 81% of promotional products were kept because they were considered of a useful nature.
· Over 66% of participants kept their items for seven months.
1 comment February 16, 2009
