CORMARQ

The holiday season is the perfect time to remind your customers how much you appreciate their business.  A well-planned holiday gift program enhances your relationship with your customers, distinguishes you from your competition, and continues to have an impact after the holidays are over. 

Typically, Christmas is the number one holiday for exchanging gifts.  However, in the past several years businesses have decided to distribute corporate gifts during Thanksgiving instead of Christmas.  Here are some good reasons why your company should consider doing the same.

• Early Order Promotions: Most suppliers have promotions that run until the end of October on Holiday Gifts to encourage early orders.   You may be able to stretch your holiday budget a little further with discounts up to 25% off. 
• Bigger Impact: Your clients may receive multiple gifts during Christmas and your gift although nice may simply get lost in the shuffle.  Think of the impact you could make by being the first and maybe the only person that presents them a gift on Thanksgiving. I guarantee this will leave a lasting impression well into the Holiday Season.

Remember the cost of acquiring new customers is much more than the cost of retaining existing ones.  Without your clients where would you be?  Show them that you remember them and truly appreciate their business during the holiday season. Cormarq says “Think about Giving on Thanksgiving!”