Posts Tagged brand
Promotional Power with Digital Promotions
In order to create a successful promotion you have to offer the end user something current and with a perceived value. A digital campaign could be the answer to the ROI that you have been dreaming of. Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample? All these are examples of a digital promotion in action.
A digital promotion consists of a branded plastic card that gives the card holder access to a certain value of goods and services. For example music downloads or ringtones. These goods and services are redeemed by visiting a cusotm website online and entering the unique PIN number found on the back of the card.
Visit these websites for more information.
http://www.mypromotool.com/cormarq/
http://www.mediatreegroup.com/index.php
A Digital Campaign is a powerful promotional tool for marketers…
+Bring more potential buyers to the brand.
+Interact with consumers.
+High-perceived value, Low cost premiums.
+Give the consumer instant gratification.
+Customers have the power to choose from millions of songs, ringtones, etc.
+Reach multiple target markets.
+Track your promotion with real-time redemption metrics.
Add comment January 20, 2009
Building Your Brand in 2009
It is a new year, and a new chance to build your company’s image. Building an image for your business should be at the top of your to do list for 2009.
With all the negative noise about the ecomony, seize the opportunity to grow and resist the temptation to be a reactionary marketer. Focus on your core fundamentals to deliver a great serivce or product. Maintain or increase your marketing efforts in 2009 and gain a great competitive edge.
How does my company achieve this?
-Brand Promotion
-Brand Reputation
-Brand Consistency
Add comment January 3, 2009
