A Hot New Promotional Product
Included in each purchase you will receive a pair of the GRABBER HAND WARMERS, for 7 to 10 hours of comfort!
Is your company base or your client base is located in the cold northern climates? Then your next corporate logo apparel should be the CHILL-KILLER! The Chill-Killer is a uniquely designed neck wrap that provides instant and long lasting warmth, insulation, and wind blockage. Used in conjunction with Grabber Brand warming packets, the Chill-Killer provides fast, effective and long lasting neck warmth that radiates through the entire body.
1 comment October 24, 2009
A Healthy Promotional Product
Are you looking for a healthy promotional product to give your employees or clients? Does your corporate culture focus on health and wellness? Then I have the perfect promotional product for you! Customize your own granola mix with 100% natural ingredients. The granola comes packaged in a custom cylindrical tube that measures 11″x3″. You can choose from over 50 ingredients to make the perfect mix that speaks about the healthy flavor of your company. 
Add comment October 19, 2009
Ten Reasons to Use Promotional Products
Promotional products are the only marketing medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable-yet their impression is long-lasting and readily measurable.
Here are ten reasons your company should use promotional products an integral part of your marketing mix:
- Brand Building – If your name is forgotten, you’re in big trouble. Create a continuous presence with promotional products. They are the perfect solution to boredom with standard advertising and extremely cost effective.
- Encourage Customers – Put your name at the tip of their tongue with a great, customized promotional product. Prompt them to think of you at every turn to help grow your business.
- Improve Customer Relationships – Every little bit counts even applies here. Each customer wants to know you appreciate their business, why not give them a solid gift to hold in their hand to make them sure?
- Develop Tradeshow Traffic – Skip the candy and jump out of the box at your next meeting, convention, or tradeshow with a unique promotional product. Visitors will be swarming your booth for a piece of the action!
- Motivate Employees – Don’t forget the reason your company is successful. Your employees need motivation, just like your customers! Help grow a healthy and positive work environment. Try an incentive or recognition program!
- Change Your Company or Product Name – Don’t lose out on this opportunity to keep everyone informed about changes in your company. Put a reminder in front of them that they’ll hang on to for years to come!
- Promote New Facilities – Show your company’s growth and success! Use a promotional product to notify existing and prospective customers of your new locations.
- Promote Employee Safety Programs-Promotional products used as corporate awards or as part of an employee incentive program can be key motivators in helping change risky behavior.
- Open New Accounts- Given how hard you work to get in front of someone for even a few minutes; shouldn’t you leave a lasting impact? Promotional products can pave the way for productive follow-up contact and a better sales conversion rate.
- Generate Sales Leads-
1 comment October 17, 2009
Promote Your Brand 365 days a Year With Promotional Calendars
One of the most frequently used promotional items is the calendar, which has for decades served as a valuable vehicle to promote a brand. The promotional calendar is such a great product because people and businesses have come to rely on them daily. They are a necessity for day-to-day operations, and the added value of repeated exposure provides for great advertising. According to a study conducted by the Advertising Specialties Institute 76% of people who had received promotional calendars had it prominently displayed, and that means your company’s name and logo will be visible 365 days a year!
Promotional calendars are a cost-effective promotional product. They offer targeted marketing with a very low cost per exposure.
A promotional calendar can…
- Inform: Calendars can include special tips about items important to the business or end user.
- Organize: Calendars allow the recipient to record important dates and information.
- Decorate: Beautiful pictures will be enjoyed all year.
- Inspire: Calendars can include a motivational message.
- Loyalty: Repeat viewing of the advertiser’s message builds loyalty and good will.
Top reasons why calendar marketing is effective:
- Calendars speak directly to your target market. They tell a story to a specific core audience, making message retention very high.
- Because calendar advertising is so targeted, your message has a lot of “reach,” measurably extending your Return on Investment (ROI).
- Your calendar can be enhanced with a variety of custom options like coupons, a time-tested method for increasing sales.
- Just think of your cost per impression. With a nice $5 calendar your customer will have the opportunity to think of you 3-4 times a day 365 days a year that’s under 1/3 a penny a day.
- With close to 400 styles of Promotional Calendars you are sure to find the right fit for your target audience.
2 comments October 9, 2009
Why You Should Give Your Customers Gifts on Thanksgiving?
The holiday season is the perfect time to remind your customers how much you appreciate their business. A well-planned holiday gift program enhances your relationship with your customers, distinguishes you from your competition, and continues to have an impact after the holidays are over.
Typically, Christmas is the number one holiday for exchanging gifts. However, in the past several years businesses have decided to distribute corporate gifts during Thanksgiving instead of Christmas. Here are some good reasons why your company should consider doing the same.
- Early Order Promotions: Most suppliers have promotions that run until the end of October on Holiday Gifts to encourage early orders. You may be able to stretch your holiday budget a little further with discounts up to 25% off.
- Bigger Impact: Your clients may receive multiple gifts during Christmas and your gift although nice may simply get lost in the shuffle. Think of the impact you could make by being the first and maybe the only person that presents them a gift on Thanksgiving. I guarantee this will leave a lasting impression well into the Holiday Season.
Remember the cost of acquiring new customers is much more than the cost of retaining existing ones. Without your clients where would you be? Show them that you remember them and truly appreciate their business during the holiday season. Cormarq says “Think about Giving on Thanksgiving!”
Add comment October 1, 2009
MSNBC Features Top Promotional Products for Tradeshows
A recent episode of MSNBC’s “Your Business” focused on the proven value of using promotional products to market your business at tradeshows. Rich Fairfield, an ASI publisher represented the industry and gave viewers an inside look to giveaways that “go beyond the pen” and are effective marketing tools.
MSNBC Video
Click here to watch the video.
The segment featured the 8 products below:
- Talking T-shirt – heads will turn when this shirt whistles, and emits 19 other stock sounds. It can also play MP3s. From Think Geek (asi/91123).
- Light saber sword – tech and electronics companies will love a light saber sword stamped with their corporate logo. From AlightPromos.com (asi/34194).
- Light-up stress balls – a flashy new look to a standard seller ensures this product will be used and discussed. From Litewaves (asi/67730).
- Jute bag – stylish, roomy and eco-friendly, this bag can also be used at the beach after the show and is made from jute plant fibers. From Prime Line (asi/79530).
- Non-woven bag – eco-friendly, inexpensive and reusable, this bag is ideal for replacing paper and plastic shopping bags. From Jetline (asi/63344).
- Slinky notepad – this variation on a business staple adds a touch of fun to any desktop. From TradeNet Publishing (asi/91760).
- Hand sanitizer – a smart and appreciated giveaway in light of recent events with the H1N1 flu virus. From Humphrey Line (asi/62050).
- Personal sunscreen - a trade show located in a warmer climate is an event that demands a personal sunscreen stick. From Leashables by Oralabs (asi/66715).
I advise companies to also take into consideration their budget and choose a product that aligns with their brand and image. Promotional products can and do play an instrumental role in ROI as it relates to tradeshow marketing. If you would like to be the most talked about exhibitor at your next expo choose a product that will make a lasting impression.
4 comments September 15, 2009
Grow Your Business with Relationship Marketing
Customer relationships are the lifeblood of every successful company. The relationships between a company and their customers, employees, and referral sources, are a vital aspect to continued growth and stability. Loyal relationships with these valued individuals make for a strong bottom line. So, why do so few companies focus on customer relationship marketing? That’s a great question, and probably the most frequent answer is lack of understanding of the potential profits in keeping existing customers happy versus constantly acquiring new ones.
To grow your business, develop a good relationship marketing program that takes into consideration both customer relationship marketing, and customer acquisition through relationship marketing. With well-planned relationship marketing efforts, like a greeting card campaign using Cormarq Cards, you can impact retention — and that will impact the bottom line.
Discover how sharing appreciation and gratitude with your clients through greeting card marketing builds relationships, boosts customer loyalty, and creates an endless stream of referrals.
Who is waiting to hear from you?
When is the last time you wrote to your customer to tell them how much you appreciate them?
Keeping in touch with your customers is the key to creating trust and loyalty. That’s why it’s critical to have a system in place to cultivate relationships of your current customers as well as prospects.
Cormarq Cards is a distributor of Send Out Cards. Please visit or website at www.cormarqcards.com to send a FREE card to your client today!
Add comment September 5, 2009
Generation Wise Marketing III: Generation Y
This is the final topic in our three part “Generation Wise Marketing” series. We have touched base on how to reach Baby Boomers and Generation X and now we turn to a generation dubbed ”WHY.” They are called Generation Y, Millennials, Echo Boomers, and Connecteds - By whatever name, this generation of youth born after 1979 represents more than 76 million consumers in the United States. They earn a total annual income of about $211 billion; spend approximately $172 billion per year. The marketing gurus although puzzled have stood up and taken notice!
The big question for marketers today is, what makes Gen Y tick? It is difficult to reach this generation through traditional marketing channels. In a world of Advertising Deficit Disorder, direct mail campaigns, print ads, and television advertising seem to bounce off these powerful consumers. This population groups responds to innovative ways to promote your brand.
Three Major Characteristic of Gen Y
1. They are racially and ethnically diverse.
2. They are extremely independent because of divorce, day care, single parents, latchkey parenting, and the technological revolution that they are growing up alongside.
3. They feel empowered and they have a sense of security and are optimistic about the future.
Ways to Effectively Market to Generation Y
1. Get to know them: Gen Yers will not do business with you unless they think you care about their motives, needs, and desires.
2. Respect them as consumers: Members of Generation Y are tech savvy and highly intelligent.
3. Look cool and hip: Generation Y will buy based on a sleek, beautiful and cool looking product.
4. Join their networks: Social networking sites are the spots where the kids hang out! MySpace, Facebook, Twitter, and Second Life are the hot sites for Generation Y and cost nothing to join.
5. Be socially responsible: They want to know that your company is aligned with a cause that creates an emotional connection with them.
6. Go viral: Video clips uploaded to your site can spread across the Internet.
7. Take it to the streets: They thrive on word of mouth marketing and street marketing is one of the best ways to create buzz for the young consumer. Think promotional stunts and product sampling.
8. Give them a chance to win: Gen Y loves winning contest.
Add comment July 21, 2009
Generation Wise Marketing II – Generation X
Last time we discussed the power of generation marketing and focused on the Baby Boomer segment. Remember, in order to market effectively to a generation you must find a way to grab their attention by using a message that resonates with them. Generationally determined lifestyles and social values exercise as much influence on buying and purchasing as more commonly understood demographic factors like income, education, and gender do, perhaps even more.
To succeed in generation marketing you must understand how the motivation of your consumers correlates with the underlying values of their generation. When you know this you are able to customize your message to cater to the generation when it comes to your products and services. You can then present the message with your products, services, and communication to their needs and desires.
This week we will focus on understanding Generation X and what motivates them. So what are the attributes of Generation X that marketers need to really understand? They are:
- Tech-savvy
- Blunt
- Independent
- Skeptical
- Knowledge-seeking (and sharing)
Marketing to Generation X presents many challenges and opportunities given the great diversity within this market segment of over 50 million consumers with an estimated $125 billion annual purchasing power. It is recognized that there is great danger in over-generalizing any market segment, particularly Generation X. So, how can you reach these groups, communicate your message, and get them to take action?
1. Be Realistic in The Presentation
2. Address the Concerns of Generation X
3. Offer Value and Live Up to Claims
4. Speak Directly to Generation X
5. Investigate New Communication Media
6. Portray X’ers in a Positive Light
GEN X PROMOTION
Give a gift to help grow a healthier world. SEED THE FUTURE will identify your brand as a leader in the green movement which will resonate with your Gen X market.
The NEW Seed-the-Future cards are an easy-to-use online promotion that is delivered through a website and PIN code. Card holders simply go on-line to learn about eco-initiatives and have a tree planted in a global project. Upon redemption the user is able to download a branded certificate to mark the planting of their tree.
See the Seed-the-Future redemption site in action!
www.Seed-the-Future.com/demo
Use The Sample PIN: TREE
Add comment June 10, 2009
Generation Wise Marketing – Baby Boomers!
Do you think you know who you are selling to? Think again. There is not just one generation to target, but a variety of age groups. Each generation has a diverse set of interests and needs. Business owners must understand and acknowledge these distinctions in order to succeed in today’s marketplace.
So, who are these generations exactly? The pivotal events that these groups experienced since birth help shape their perception of the world. The more you understand about these influences, the more you can utilize these differences and tailor them into your marketing campaign.
- WWII Generation
- Baby Boomers
- Generation X
- Generation Y
BABY BOOMERS
The Baby Boom generation, those born between 1945 and 1965, who have stable careers and tend to be established now. They have lived through every significant cultural and marketing trend for the past 50 years, and they worry about caring for their children as well as their parent’s well being.
Marketers should focus on the message of empowerment and the ability to make a difference. This group is intelligent and values customer service as well as customized products. Marketing to Baby Boomers requires special attention to detail and understanding of how they differ from the other generations.
BABY BOOMER PROMOTION
The classic branded slinky in a custom retro box is the perfect nostalgic promotional item for baby boomers. A slinky is an American icon with an extremely positive image.
Baby Boomer Promotion - Custom Retro Slinky
Add comment May 27, 2009
