CORMARQ

Ten Reasons to Use Promotional Products

October 17, 2009

Promotional products are the only marketing medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable-yet their impression is long-lasting and readily measurable. 

Here are ten reasons your company should use promotional products an integral part of your marketing mix:

1. Brand Building – If your name is forgotten, you’re in big trouble. Create a continuous presence with promotional products. They are the perfect solution to boredom with standard advertising and extremely cost effective.
2. Encourage Customers – Put your name at the tip of their tongue with a great, customized promotional product. Prompt them to think of you at every turn to help grow your business.
3. Improve Customer Relationships – Every little bit counts even applies here. Each customer wants to know you appreciate their business, why not give them a solid gift to hold in their hand to make them sure?
4. Develop Tradeshow Traffic – Skip the candy and jump out of the box at your next meeting, convention, or tradeshow with a unique promotional product. Visitors will be swarming your booth for a piece of the action!
5. Motivate Employees – Don’t forget the reason your company is successful.  Your employees need motivation, just like your customers! Help grow a healthy and positive work environment. Try an incentive or recognition program!
6. Change Your Company or Product Name – Don’t lose out on this opportunity to keep everyone informed about changes in your company. Put a reminder in front of them that they’ll hang on to for years to come!
7. Promote New Facilities – Show your company’s growth and success! Use a promotional product to notify existing and prospective customers of your new locations.
8. Promote Employee Safety Programs-Promotional products used as corporate awards or as part of an employee incentive program can be key motivators in helping change risky behavior.
9. Open New Accounts- Given how hard you work to get in front of someone for even a few minutes; shouldn’t you leave a lasting impact? Promotional products can pave the way for productive follow-up contact and a better sales conversion rate.
10. Generate Sales Leads-

Entry Filed under: Brand Building, Promotional Products, marketing. Tags: branding, Promotional Products.