CORMARQ

One of the most frequently used promotional items is the calendar, which has for decades served as a valuable vehicle to promote a brand. The promotional calendar is such a great product because people and businesses have come to rely on them daily. They are a necessity for day-to-day operations, and the added value of repeated exposure provides for great advertising. According to a study conducted by the Advertising Specialties Institute 76% of people who had received promotional calendars had it prominently displayed, and that means your company’s name and logo will be visible 365 days a year!

Promotional calendars are a cost-effective promotional product. They offer targeted marketing with a very low cost per exposure.

A promotional calendar can…

• Inform: Calendars can include special tips about items important to the business or end user.
• Organize: Calendars allow the recipient to record important dates and information.
• Decorate: Beautiful pictures will be enjoyed all year.
• Inspire: Calendars can include a motivational message.
• Loyalty: Repeat viewing of the advertiser’s message builds loyalty and good will.

Top reasons why calendar marketing is effective:

• Calendars speak directly to your target market. They tell a story to a specific core audience, making message retention very high.
• Because calendar advertising is so targeted, your message has a lot of “reach,” measurably extending your Return on Investment (ROI).
• Your calendar can be enhanced with a variety of custom options like coupons, a time-tested method for increasing sales.
• Just think of your cost per impression. With a nice $5 calendar your customer will have the opportunity to think of you 3-4 times a day 365 days a year that’s under 1/3 a penny a day.
• With close to 400 styles of Promotional Calendars you are sure to find the right fit for your target audience.