Archive for September, 2009
MSNBC Features Top Promotional Products for Tradeshows
A recent episode of MSNBC’s “Your Business” focused on the proven value of using promotional products to market your business at tradeshows. Rich Fairfield, an ASI publisher represented the industry and gave viewers an inside look to giveaways that “go beyond the pen” and are effective marketing tools.
MSNBC Video
Click here to watch the video.
The segment featured the 8 products below:
- Talking T-shirt – heads will turn when this shirt whistles, and emits 19 other stock sounds. It can also play MP3s. From Think Geek (asi/91123).
- Light saber sword – tech and electronics companies will love a light saber sword stamped with their corporate logo. From AlightPromos.com (asi/34194).
- Light-up stress balls – a flashy new look to a standard seller ensures this product will be used and discussed. From Litewaves (asi/67730).
- Jute bag – stylish, roomy and eco-friendly, this bag can also be used at the beach after the show and is made from jute plant fibers. From Prime Line (asi/79530).
- Non-woven bag – eco-friendly, inexpensive and reusable, this bag is ideal for replacing paper and plastic shopping bags. From Jetline (asi/63344).
- Slinky notepad – this variation on a business staple adds a touch of fun to any desktop. From TradeNet Publishing (asi/91760).
- Hand sanitizer – a smart and appreciated giveaway in light of recent events with the H1N1 flu virus. From Humphrey Line (asi/62050).
- Personal sunscreen - a trade show located in a warmer climate is an event that demands a personal sunscreen stick. From Leashables by Oralabs (asi/66715).
I advise companies to also take into consideration their budget and choose a product that aligns with their brand and image. Promotional products can and do play an instrumental role in ROI as it relates to tradeshow marketing. If you would like to be the most talked about exhibitor at your next expo choose a product that will make a lasting impression.
4 comments September 15, 2009
Grow Your Business with Relationship Marketing
Customer relationships are the lifeblood of every successful company. The relationships between a company and their customers, employees, and referral sources, are a vital aspect to continued growth and stability. Loyal relationships with these valued individuals make for a strong bottom line. So, why do so few companies focus on customer relationship marketing? That’s a great question, and probably the most frequent answer is lack of understanding of the potential profits in keeping existing customers happy versus constantly acquiring new ones.
To grow your business, develop a good relationship marketing program that takes into consideration both customer relationship marketing, and customer acquisition through relationship marketing. With well-planned relationship marketing efforts, like a greeting card campaign using Cormarq Cards, you can impact retention — and that will impact the bottom line.
Discover how sharing appreciation and gratitude with your clients through greeting card marketing builds relationships, boosts customer loyalty, and creates an endless stream of referrals.
Who is waiting to hear from you?
When is the last time you wrote to your customer to tell them how much you appreciate them?
Keeping in touch with your customers is the key to creating trust and loyalty. That’s why it’s critical to have a system in place to cultivate relationships of your current customers as well as prospects.
Cormarq Cards is a distributor of Send Out Cards. Please visit or website at www.cormarqcards.com to send a FREE card to your client today!
Add comment September 5, 2009
