CORMARQ

Last time we discussed the power of generation marketing and focused on the Baby Boomer segment.  Remember, in order to market effectively to a generation you must find a way to grab their attention by using a message that resonates with them. Generationally determined lifestyles and social values exercise as much influence on buying and purchasing as more commonly understood demographic factors like income, education, and gender do, perhaps even more.

To succeed in generation marketing you must understand how the motivation of your consumers correlates with the underlying values of their generation. When you know this you are able to customize your message to cater to the generation when it comes to your products and services. You can then present the message with your products, services, and communication to their needs and desires.

This week we will focus on understanding Generation X and what motivates them.  So what are the attributes of Generation X that marketers need to really understand? They are:

- Tech-savvy
- Blunt
- Independent
- Skeptical
- Knowledge-seeking (and sharing)

Marketing to Generation X presents many challenges and opportunities given the great diversity within this market segment of over 50 million consumers with an estimated $125 billion annual purchasing power. It is recognized that there is great danger in over-generalizing any market segment, particularly Generation X.  So, how can you reach these groups, communicate your message, and get them to take action?

1.  Be Realistic in The Presentation 

2.  Address the Concerns of Generation X  

3.  Offer Value and Live Up to Claims

4.  Speak Directly to Generation X

5.  Investigate New Communication Media

6.  Portray X’ers in a Positive Light

GEN X PROMOTION

Give a gift to help grow a healthier world.  SEED THE FUTURE will identify your brand as a leader in the green movement which will resonate with your Gen X market. 

The NEW Seed-the-Future cards are an easy-to-use online promotion that is delivered through a website and PIN code. Card holders simply go on-line to learn about eco-initiatives and have a tree planted in a global project. Upon redemption the user is able to download a branded certificate to mark the planting of their tree.

See the Seed-the-Future redemption site in action!
www.Seed-the-Future.com/demo
Use The Sample PIN: TREE