Generation Wise Marketing – Baby Boomers!
May 27, 2009
Do you think you know who you are selling to? Think again. There is not just one generation to target, but a variety of age groups. Each generation has a diverse set of interests and needs. Business owners must understand and acknowledge these distinctions in order to succeed in today’s marketplace.
So, who are these generations exactly? The pivotal events that these groups experienced since birth help shape their perception of the world. The more you understand about these influences, the more you can utilize these differences and tailor them into your marketing campaign.
- WWII Generation
- Baby Boomers
- Generation X
- Generation Y
BABY BOOMERS
The Baby Boom generation, those born between 1945 and 1965, who have stable careers and tend to be established now. They have lived through every significant cultural and marketing trend for the past 50 years, and they worry about caring for their children as well as their parent’s well being.
Marketers should focus on the message of empowerment and the ability to make a difference. This group is intelligent and values customer service as well as customized products. Marketing to Baby Boomers requires special attention to detail and understanding of how they differ from the other generations.
BABY BOOMER PROMOTION
The classic branded slinky in a custom retro box is the perfect nostalgic promotional item for baby boomers. A slinky is an American icon with an extremely positive image.
Baby Boomer Promotion - Custom Retro Slinky
Entry Filed under: Brand Building,Promotional Products,Promotions,marketing. Tags: branding, marketing, Promotional Products, target market.
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