Archive for April, 2009
A Knock Out Promotion for Gameday
You are probably familiar with Eye Black, it has been used by athletes for centuries to reduce the glare of the sun. Today eye black can be a powerful and cost effective promotional tool for both teams and companies. When you think about your next game day giveaway consider 20,000+ fans walking around with your logo on their face. Now that’s spirit!
Add comment April 19, 2009
Top 10 Health Care Promotions
To make a lasting impression on your fellow hospital employees, clinic workers, dentist or pharmacists, and to build trust with patients, consider imprinting our custom medical products and promotional health products with your personalized health message.
1. WIN A MYSTERY SCRATCH OFF CARD: Attract and encourage people to donate blood by offering a promotional product. You can increase your donor database by offering donors a mystery card that gives them a chance to win music downloads well as larger prizes like a MP3 player or a DVD player.
2. CUSTOM SKINS for CELLPHONES: Orthodontics should reward their current patients for achieving their hygiene goals and for other patient referrals. Over 72% of 13-17 year olds have cell phones so their typical patient would go crazy over this unique promotion.
3. MUSIC DOWNLOAD CARDS: Hospitals have tight budgets for recruiting nurses these days. Incentive cards that contain free music downloads can be an ideal recruiting tool at a job fair.
4. BAND-AID COMPRESSED T-SHIRT: Compressing a t-shirt into a unique shape can have a big impact. The shirts are shrink-wrapped and you can insert a custom card with your message into the wrapping.
5. HAND SANITIZER SPRAY: Clinics should promote a healthy germ free way of living by handing sanitizer sprays out to patients. Great for a mom’s purse or in the car. One simple spray will kill 99% of the germs that are plotting against you.
6. PEDOMETER: As our medical practitioners prescribe daily regimens of exercise to their patients, pedometers assist the patient in achieving their fitness goals by providing measurement of steps, distance, and calories burned during each exercise routine.
7. CLIPBOARDS & PENS: This is a great way for pharmaceutical companies to build brand exposure and promote their new products.
8. MEDINCINE DISPENSERS: The dispensers are perfect promotional giveaways that help build brand awareness for medication products as well as service providers including treatment centers, pharmacies and organizations devoted to management of diseases that frequently require timely use of medicines.
9. SUNSCREEN: Today skin cancer is a leading health concern. The number of outdoor events will increase as we approach summer. Protect your costumers/patients with a custom bottle of sunscreen.
10. LAYNARDS AND BADGE ACCESSORIES: Customized lanyards and badge accessories are great corporate gifts for new employees. Imprinted badge lanyards and customized lanyards can be personalized with your logo or promotional message. Great for keeping name tags visible and safe.
1 comment April 8, 2009
Why Use Social Media?
One of the basic keys to building a successful internet business is driving traffic to your website or blog. Without traffic, your business simply does not exist online. It’s a common misconception that you can only get traffic from the search engines. While search engines usually will provide the bulk of your traffic, there are many other ways to drive traffic to your website other than thru the search engines.
One of the latest techniques for driving targeted traffic to your website is using what are called social media. Social media are websites and applications that specialize in sharing and discussing information among other interested people. The major social media include sites like myspace, facebook, technorati, stumbleupon, and digg to name just a few. If you are not utilizing any of these in your current marketing mix then you are missing out on a substantial volume of free, targeted traffic.
The first thing you should do before jumping into the social media marketing game is to explore some of the more prominent social media sites, learn their rules, and learn how they basically operate.
Here is a list of the major social media sites that everyone is talking about:
Youtube (video)
MySpace (social networking)
Facebook (social networking)
LinkedIn (social networking)
Digg (blogging)
Twitter (micro-blogging)
There are many other social media sites out there and new ones spring up all of the time. However, the sites listed above account for approximately 85% of social media traffic and therefore focusing your marketing efforts on these sites will likely be very effective.
Once you have taken the time to familiarize yourself with the above websites, the next thing you should do is read the spam policy of each site. The owners and users of the social media sites hate spam with a passion. Therefore, it’s very important to disguise your commercial intentions as meaningful content. Better yet, instead of disguising your intentions, actually submit relevent, quality content that users of social media will appreciate. If you do this you are likely to see a huge flow of traffic.
The bottom line is this: if you want the social media sites to work for you you need to work with them rather than against them. And this means providing users with meaningful content, not a bunch of bogus information and spam links.
http://mashable.com/2009/03/23/social-media-marketing-budgets/
Add comment April 1, 2009
