CORMARQ

Tradeshows and conferences are a great place for the banking and financial industry to create brand awareness and gain loyalty. Strategically implementing a marketing plan that includes promotional products can help you successfully attract new prospects and retain existing customers. Maintaining brand standards and bank logos while making sure your tradeshow giveaway is related to the industry will maximize the effectiveness of your message.  Here are my top ten picks for tradeshow promotions that are sound investments and are sure to pay off

1. Credit Card USB Drive-Flash drives are a valued gift. A credit card shaped USB not only relates to your industry but fits directly into a wallet for a long-lasting advertising campaign.

2. Music Download Cards- reward people with free music downloads.  The recipient is then directed to a website and required enter personal information for a chance to win an iPod. 

3. VIP Concierge Card-A live branded personal assistant will definitely show a potential client that you offer VIP service that they can bank on.

4. Compressed T-shirt- take your apparel promotion to the next level.  Compress your branded t-shirt into a credit card or dollar bill shape and include a insert advertising promotions or brand information.  

5. Mint Tin- Not your typical tin of mints.  This version opens to reveal a mirror on the inside.  Think of this tag line…”Look inside to see who should be banking at ABC Bank.”

6. Porky Pig Bank- A cute pig bank promotes saving while making people smile.

7. Pocket Jotter with Memo Pad and Calculator-a highly utilized product and a great way to create a daily impression.

8. Dollar Shaped Sticky Notes- Everybody uses them making this a cost effective way to get your brand great exposure.

9. Eclipse Financial Theme Tumbler- Patented heat changing technology reveals a financial theme when filled with hot liquid.  Making your brand something they will warm up to.

10. Dollar Shaped Seed Paper- a perfect handout solution for tradeshows to convey the message that you care about all things green.