Archive for March, 2009
Top 10 Promotional Products for the Banking and Financial Industry that are Guaranteed to Enrich your Brand!
Tradeshows and conferences are a great place for the banking and financial industry to create brand awareness and gain loyalty. Strategically implementing a marketing plan that includes promotional products can help you successfully attract new prospects and retain existing customers. Maintaining brand standards and bank logos while making sure your tradeshow giveaway is related to the industry will maximize the effectiveness of your message. Here are my top ten picks for tradeshow promotions that are sound investments and are sure to pay off
1. Credit Card USB Drive-Flash drives are a valued gift. A credit card shaped USB not only relates to your industry but fits directly into a wallet for a long-lasting advertising campaign.
2. Music Download Cards- reward people with free music downloads. The recipient is then directed to a website and required enter personal information for a chance to win an iPod.
3. VIP Concierge Card-A live branded personal assistant will definitely show a potential client that you offer VIP service that they can bank on.
4. Compressed T-shirt- take your apparel promotion to the next level. Compress your branded t-shirt into a credit card or dollar bill shape and include a insert advertising promotions or brand information.
5. Mint Tin- Not your typical tin of mints. This version opens to reveal a mirror on the inside. Think of this tag line…”Look inside to see who should be banking at ABC Bank.”
6. Porky Pig Bank- A cute pig bank promotes saving while making people smile.
7. Pocket Jotter with Memo Pad and Calculator-a highly utilized product and a great way to create a daily impression.
8. Dollar Shaped Sticky Notes- Everybody uses them making this a cost effective way to get your brand great exposure.
9. Eclipse Financial Theme Tumbler- Patented heat changing technology reveals a financial theme when filled with hot liquid. Making your brand something they will warm up to.
10. Dollar Shaped Seed Paper- a perfect handout solution for tradeshows to convey the message that you care about all things green.
1 comment March 30, 2009
Why Use Direct Mail?
I know that many businesses have moved away from direct mail campaigns due to the explosion of internet marketing coupled with the rising cost of postage. If you are putting all your marketing eggs into one basket you are missing out on the opportunity to talk directly to hundreds, thousands, and even millions of potential customers. Direct Mail is one of the only forms of advertising that lets you precisely pinpoint your target audience and gives you measurable results fast.
When creating a direct mail program be sure to set an objective. It is important to keep your objectives clear, specific and be realistic. Ask yourself what does your business hope to accomplish from the campaign? Is it to find new customers, or to drive traffic to your business, maybe it is to sell more products or a service? You may want to create a branding piece to increase your brand awareness in the market.
Consumers are hit with over 3500 messages on any given day. Only a unique and personalize message can break through the barrier and grab their attention, and compel them to act. Variable Data Printing (VDP), also called Variable Information Printing is the revolutionary printing process that lets you easily customize your message by individually targeting each customer and creating a personalized effect in your direct mail communications. By utilizing the VDP method you can expect response rates 3 to 10 times higher than the traditional mailer. This technique presents an effective tool for increasing ROI on marketing campaigns.
When developing your upcoming campaign do not leave direct mail out of the marketing mix. Direct mail can lead an integrated campaign and give your brand the break through it needs to deliver a message to the audience that is supported with the frequency offered through mass media outlets such as TV, radio and print. Direct mail also drives response, which can then lead customers to branded websites, SMS response or email follow up.
To get some insight on how consumers sort through their mail go to this link. http://news.pb.com/section_display.cfm?section_id=269
Add comment March 23, 2009
CORMARQ Introduces “Promo Girl”
In a world of economic despair there is hope for failing businesses. Promo Girl has taken a vow to fight the evil forces of the economy and help you promote your brand!
Do not let the negativity surrounding the economy be the kryptonite for you businesses’ success. Now it is more crucial than ever to promote your brand and make a promise to consumers that you are here to stay!
1 comment March 5, 2009
