Promotional Power with Digital Promotions
January 20, 2009
In order to create a successful promotion you have to offer the end user something current and with a perceived value. A digital campaign could be the answer to the ROI that you have been dreaming of. Have you ever received a gift card or a coupon code that you could use online? Maybe you won a free download off a soda cap? Perhaps you registered online in exchange for a free sample? All these are examples of a digital promotion in action.
A digital promotion consists of a branded plastic card that gives the card holder access to a certain value of goods and services. For example music downloads or ringtones. These goods and services are redeemed by visiting a cusotm website online and entering the unique PIN number found on the back of the card.
Visit these websites for more information.
http://www.mypromotool.com/cormarq/
http://www.mediatreegroup.com/index.php
A Digital Campaign is a powerful promotional tool for marketers…
+Bring more potential buyers to the brand.
+Interact with consumers.
+High-perceived value, Low cost premiums.
+Give the consumer instant gratification.
+Customers have the power to choose from millions of songs, ringtones, etc.
+Reach multiple target markets.
+Track your promotion with real-time redemption metrics.
Entry Filed under: Promotional Products. Tags: brand, consumer, customer, gift, promotion, promotional, services.
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